Fashion that fits you

Lookiero is the leading online personal shopping service for women in Europe, operating in 9 countries with a team of over 500 people.

The company embarked on a rebranding project aimed at reflecting the concepts of personalization, discovery, and style curation. It was essential for the new brand identity to remain consistent across all channels while also being versatile enough to respond to the diverse demands of today’s market. Lookiero partnered with Hamlet Consultancy to execute this project, and I was contacted to create all the materials reflecting the new brand identity.

The new branding is based on a daring and expansive color palette, combined with rounded shapes that combine, deform, and merge to generate new forms and universes. The interplay between colors and shapes is infinite, transforming Lookiero into a playground for creating new pieces and formats—just as infinite and variable as its clients.