A paradise for car-enthusiasts
Fira Barcelona is the main trade fair institution in the city. Fira reached Proximity to develop the visual identity and overall communications of one of its main events: Barcelona Motor Show. As Art Director, I was in charge of the whole project from the first proposals till the making of final artworks.
*Final 3D artwork by David Elósegui.
Coming alive
An animated spot was developed to promote the event. My job was to make a series of vector illustrations that depicted the imaginary city where the action would take place. The final 3D piece is based on such illustrations.
Final 3D artwork by David Elósegui.
Augmented Reality App / We developed an Augmented Reality App where the user could travel around the city as if being in one of the cars. There was also information about the event.
Design process / These illustrations were the starting point for the animated spot and the Augmented Reality app.